Our Story
In 1986, when every brokerage in Naples was chasing national-brand logos, one firm chose a different path.
FREC License #CQ257718 • Three Naples offices • (239) 263-1000
Waterfront Realty Group, Inc. was built on a single premise: real estate professionals should keep 100% of their commission. From day one, the brokerage charged flat, transparent fees and delivered full infrastructure — broker support, training, technology, and three Naples offices. No splits. No royalties. No national-brand assessments.
Nearly 40 years later, that model has drawn 200+ licensed Realtors and carried the firm through every market cycle Southwest Florida has seen — the savings-and-loan era, the 2008 downturn, and post-COVID waterfront demand unlike anything the region had witnessed. The model endures because it is Realtor-owned, designed for operators, and built around the licensee — not around a brand’s bottom line.
“‘Realtor‑owned’ is not a marketing line — it’s the reason the 100% model has endured four decades while big-box brokerages have changed hands, rebranded, and disappeared.”